Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market

 

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Abstract

 
Why was the report written?
This report gives an overview of the key demographic groups driving consumption in the UK Dairy market, and what their motivations are for doing so. The report adopts a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. This enables the reader to identify the most important trends within the market and also determine whether beliefs over what influences consumer behavior within the category are accurate.

What is the current market landscape and what is changing?
The maturity of the UK Dairy Food market has caused it to witness static growth in value sales over 2007-2012. This growth rate is set to accelerate over 2012-2017, indicating greater volume consumption in the category compared to previous years due to a growing older population. However, the consumption of value added Dairy products is growing faster as consumers search for additional benefits in Dairy products, such as fortified and nutrient enriched offerings.

What are the key drivers behind recent market changes?
Meeting age-specific needs and a search for Better Value for Money are key factors driving change within the UK Dairy market. Consumers look to Dairy products as a key method of meeting age-specific needs, such as calcium to help children's growing bones, or probiotics to help with older consumers' digestion. Consumers also seek products that allow them to meet their individual diet needs, both those derived from medical requirements and from personal choice.

What makes this report unique and essential to read?
This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Dairy consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
 

Description

This report provides an overview of the UK Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape.  

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Report Source Information

Supplied by: Research and Experts 
Date Published: 2014-03-27 

Report: Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market

 

Contents

Definitions
Why monitoring consumer trends is important
Market context
Demographic cohort consumption patterns
Consumer trend analysis
Examples of innovative Dairy Food launches
Recommended actions
 

Scope

Key consumer demographic groups driving consumption within the UK market are identified. The figures showcase the number of Dairy occasions attributed to specific age groups and gender, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

Market value and volumes over the period 2007-2017 for the UK and nine other countries across the globe. The UK figures are also broken down into category level to cover volume growth of Milk, Yogurt, Cheese, Butter & Spreadable Fats, Puddings/Desserts, and Cream.

The report quantifies the degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.

The report provides insight to highlight the "so what?" implications behind the data, and analysis of how the need states of consumers within the Dairy category will evolve in the short-to-medium term.

Examples of international and UK-specific product innovation targeting key consumer needs.

 

Highlights

On average, UK men have a higher number of Dairy Food occasions per year than women, mainly driven by the different nutritional needs of teenagers and young adults. This group can be targeted by products that allow men to meet their higher dietary needs, such as products that are higher in protein and calories.

Manufacturers should consider aligning health-focused products with individual needs, such as allergen or age-related needs or lifestyle choices. For example, lactose-free Milk can be positioned around enabling a more active lifestyle, rather than just being an alternative for milk.

Dairy Food products such as Puddings, Desserts, and Cream are also on the rise due to their indulgent nature. In addition, Cream is a common cooking ingredient. As economic uncertainty encourages consumers to eat at home more often, the demand for treats and cooking ingredients will increase.

Despite growing obesity levels, better-for-you health products will remain of limited importance, with consumers instead opting for products with specific nutritional benefits such as those associated with age-specific needs.

The desire to save money where possible will motivate consumers over the short-to-mid term as they continue to purchase private label and discounter products that they have found to be of a satisfactory quality during their recession spending. Brand loyalty is declining as consumers are more willing to look around for better deals and offers.

 

Classification

Language Code: EN 
Region: United Kingdom 
Report Type: Industry Report 
Industry: Food, Drink and Tobacco 
Sector: Dairy Foods 
Pages: 56 

Companies Featured

A2, Arla Foods UK, beFast Breakfast, Bio-tiful Dairy Ltd., Bright Dairy & Food Co., Calon Wen Organic Milk Co-op ,Clover Seedburst ,The Collective Great Dairy.

 

Reasons to buy this report

Busier lifestyles and skipping meals will drive demand for smaller on-the-go packaging and impulse purchases, for example drinkable breakfast yogurts.

Some consumers are avoiding products containing lactose - a sugar found in Milk and Milk products - for digestive reasons.

Dairy products' consumption is high among older consumers, and this consumer group will only grow in size. This age group already accounts for almost a third of Dairy occasions.

Rising competition from Dairy substitutes made from soy will challenge Milk sales, as an increasing number of consumers create personalized nutritional diet plans.

Rising Dairy prices mean that value-seeking consumers may moderate their consumption. Value for Money is the second most important motivator out of the 20 tracked by Canadean.
 

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Report... 01GZ-CS6428MPFromage Frais & Quark Market in United Kingdom: Market Profile t...Apr 2015
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Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market

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Regional Information

Taxonomy

Branch ID: 1408

Taxonomy Location

The taxonomy on the left shows the ancestors of the United Kingdom node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.

United Kingdom

The UK economy is the second largest in the eurozone. Almost every industrial sector is well established in the UK and those worth mentioning include Aerospace, Agriculture, Automotive, Business and professional services, Chemicals, Construction, Consumer goods, Defence equipment, Education, Electronics, Energy, Entertainment, Financial services, Food and beverages, Healthcare, Hospitality and leisure, Industrial equipment, Information technology, Media, Pharmaceuticals and biotechnology, Processed metals, Real estate, Retailing, Scientific equipment, Telecommunications, Tourism, Transportation and logistics, Utilities.

The UK is emerging from recession in the Eurozone with growth in manufacturing and construction. The National Institute for Economic and Social Research is predicting growth of 2.5% in 2014 and 2.1% in 2015. Some economists predict that growth could reach 3% if inflation is properly managed. Unemployment is expected to fall to 6.5 -7% in 2014. Interest rates will remain low and inflation should remain around 2%.

Growth in 2013 was helped by a boost in consumer spending but that will not continue without an increase in wages and a higher debt-to-income ratio in the future.

The manufacturing and construction sectors are still not as strong as they should be and further investments in these sectors is required. 

One of the issues that businesses in the UK are keen to address is productivity and many companies are holding off on hiring and pay increases until this issue is tackled. 

David Cameron is keen to push more 'reshoring' of jobs in the manufacturing sector and 2013 saw over 1,500 jobs return to the UK in the automobile, clothing, manufacturing and other industries. The provision of cheaper energy including nuclear and 'shale gas' is seen as paramount to increased job creation.

Other challenges in the British economy include an aging population, youth unemployment, an inflexible labour market and competing with the US on energy costs. The US has the advantage of shale gas which is three times cheaper than British gas.

In an effort to increase competitiveness the conservative government is investing £375billion in energy, transport, communications and water over the next 5 years. This will be matched by £25billion from the insurance industry. Taxes have been cut and welfare has undergone reform. There are generous tax incentives for investors in start-up companies. All these efforts should go a long way towards driving growth in the UK.

Researchandexperts.com is a  leading source of market research on the UK.

Useful Links

World Bank Overview of the United Kingdom

CIA World Factbook on UK

National Institute for Economic and Social Research (UK)

UK Trade and Investment

United Kingdom

British Islands

Region

 

Europe

Fifty six sovereign states are listed with territory in Europe (six have limited rocognition). The 50 soverign states of Europe are Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark,  Estonia,  Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, The Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom, Vatican City (Holy See).

The leading economies of Europe are Germany, France, UK, Italy and Russia.
 
Research and Experts, the market intelligence platform, provides companies with access to the latest leading industry reports covering the European region. Our company reports contain the following information; company overviews, key facts, key employees, products and services, as well as financial ratios. Our industry reports are vital sources of detailed historic and forecast values for markets in Europe, segmented at category level. Research and Experts reports also provide regional analysis and analysis of the leading companies in key European markets. 

Europe

Country

Countries

 

Industry Sector Information

Taxonomy

Branch ID: 412

Taxonomy Location

The taxonomy on the left shows the ancestors of the Dairy Foods node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.

Dairy Foods

The global dairy market is growing fast due to the increased demand from developing countries such as China and India. 

The US saw dairy exports increase by 30% in 2013. The main markets for US dairy produce are Mexico and Canada. Other markets include Brunei, Cambodia, China, Indonesia, Japan and Malaysia. Demand for cheese is growing at the fastest rate. Read the Global Research and Data Services report on "Cheese Markets in the World to 2018 - Market Size, Trends, and Forecasts" to get global statistics on cheese imports and exports.

The dairy industry in Europe accounts for over 300,000 direct jobs. Annual dairy consumption in Europe includes 32million tonnes of liquid milk, 8.6million tonnes of cheese and 1.8million tonnes of butter. Read The latest GRDS report Dairy Product Markets in the World to 2018 - Market Size, Trends, and Forecasts to get a full and detailed analysis of the industry.

Our reports on the dairy sector answer such questions as

  •  Who are the market leaders in the dairy sector?
  • What are the leading products/ brands in the dairy sector?
  • What id the market size of the overall dairy sector and it's sub-sectors?
  • What new products are being developed and by which companies within the dairy sector?

Links

European Dairy Association

American Dairy Association and Dairy Council

International Dairy Foods Association

This is a list of recent reports on the Dairy Food sector.

 

Dairy Foods

Food

The global food and beverages market is worth almost US$7trillion with retail food products accounting for almost US$4trillion. The food industry includes products such as dairy foods, meat and poultry, cereals, fruit and vegetables, seafood etc. Key trends in the industry include health, sustainability and convenience as the world's population increases, incomes rise and increased urbanisation. The UN has identified that the world will need 70% more food to sustain a global population of 9.6 billion by 2050.

One of the fast growing segments of the market is the demand for functional foods, foods which offer greater health benefits. 

The main producers of food are in Europe and the US. Both production and consumption of food is increasing in developing countries with these countries accounting for an increasing production of food commodities.

Challenges facing the sector include water shortages, food security as the global population grows, the environmental impact of increased food production, increased competition amongst suppliers of prepared food manufacturers and legislative issues  as laid down by CAP (Common Agriculture Policy) in Europe and WTO (World Trade Organisation). 

One of our publishers, Plimsoll, have analysed the Food Manufacture market and have delivered a comprehensive individual analysis on the top 500 companies, including AGRO TECH FOODS LIMITED, AMERICAN LORAIN CORP and ARGUS SA. 

Research and Experts provide the latest trends and statistics on the global food industry.

Useful Links

US Food and Drink Administration

UK Food and Drink Federation

EU CAP Reform

World Trade Organisation, International Trade Statistics

UN on Global Food Security

 

 

Food

Food, Drink and Tobacco

The Food, Drink and Tobacco industry is kept current and ready to adapt to market trends with our range of industry intelligence reports.

Changes in food and drink consumption have been mostly driven by increased urbanisation and growing middle classes globally. The demand for higher quality food stuffs is rising with increased demand for high protein foods such as meat and dairy.

The soft drinks sector has also benefitted from the globalisation of higher value foods. This has been a rapidly growing sector with increased sales in Asia and Eastern Europe. For further information see our Plimsoll reports on this subject.

The Tobacco industry has been suffering since the 1990's as a result of government intervention in many countries to control the levels of addiction amongst citizens. However, the tobacco industry has remained one of the most profitable industries in the world with companies adept at moving into new markets and adapting to new technology. The electronic cigarette is most disputive product in this sector.  Plimsoll have published an extensive report on TOBACCO MANUFACTURERS (Global) market and delivers a comprehensive individual analysis on the top 250 companies, including ALTADIS CANARIAS SA., BRITISH AMERICAN TOBACCO ESPANA SA and BRITISH AMERICAN TOBACCO NEDERLAND B.V.. 

Reseach and Experts aim to provide you with the most comprehensive collection of market research reports on the food, drink and tobacco industries globally.

Food, Drink and Tobacco

Industry

Industries

 

 

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