Success Case Study: Lotte Sweets Days Chocolate


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- The probiotic chocolate format successfully appealed to its target consumers, Japanese women who are keen on functional food and drinks, and lactic acid bacteria are topical as an ingredient, achieving great success in the probiotic yogurt category.
- The chocolate format is convenient for consuming and storing probiotics without a refrigerator, extending consumer enjoyment of probiotic products beyond yogurt.
- Developing functional chocolates will contribute to chocolate market growth. Identifying key health concerns and catering to them with chocolate creates opportunities in a category not normally associated with health.



The chocolate market in Japan has been growing. In 2015, the five-year CAGR of the market value in local currency was 2.23%, which is higher-paced than other confectionery categories, such as gum and sugar confectionery. Functional chocolates have traction in building growth, bringing new customers into the category, such as adults and health-conscious consumers, and Lotte Sweet Days chocolate has been contributing to this growth. Interestingly, Japan's chocolate consumption per capita is relatively low compared to European countries, which indicates that there are further opportunities in Japan's chocolate market for unique innovations and services.  

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Supplied by: Research and Experts 
Date Published: 2016-12-31 

Report: Success Case Study: Lotte Sweets Days Chocolate



Summary: Lotte Sweets Days chocolate
Innovative chocolate containing lactic acid bacteria
Probiotic chocolate appeals to Japanese women
Chocolate format boosts the accessibility of probiotics
Consumers prioritize taste over functionality
Take-out: building potential from specific health issues
Take-out: beauty support offers further oppotunties
Take-out: high cocoa content becomes a key feature
Take-out: functional products help chocolate overall


"Success Case Study: Lotte Sweets Days Chocolate" is part of Successes and Failures research. It examines the details of and reasons behind the success of Lotte Sweets Days Chocolate in Japan, a probiotic chocolate designed to maintain bowel health. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.



Language Code: EN 
Region: Japan 
Report Type: Project Profile 
Industry: Food, Drink and Tobacco 
Sector: Food 
Pages: 17 

Companies Featured

Lotte Glico Morinaga & Co Akagi Nyugo Koikeya Esthecoho Meiji Chuao Chocolatier


Reasons to buy this report

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Success Case Study: Lotte Sweets Days Chocolate

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Branch ID: 1441

Taxonomy Location

The taxonomy on the left shows the ancestors of the Japan node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

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Japan has the second largest developed economy in the world (and third overall), famous for its thriving automobile and electronics industries. Japan's main trading partners are China, US, South Korea and Australia. 

Japan suffered a record trade deficit of $27.4billion in January 2014, exacerbated by a weak yen. Fears are growing about the viability of the Japanese economy as higher sales taxes are expected to dampen consumer demand. If the economy doesn't achieve the desired inflation rate of 2% by mid 2014, policy makers are expected to implement the necessary monetary policies to achieve their aim. 

The Japanese government hopes to achieve moderate growth in 2014 however Japanese companies are concerned about declining exports to China and other export partners in developing economies. Japan has also had to increase it's imports of fossil fuels following the fukushima disaster in 2011 leading to increased energy costs for manufacturers.

The Japanese government is having a challenging time trying to reboost it's economy. is a leading source of market research on Japan.

Useful Links

IMF report on Japan

OECD on Japan

CIA World Factbook on Japan


Eastern Asia









Industry Sector Information


Branch ID: 409

Taxonomy Location

The taxonomy on the left shows the ancestors of the Food node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.


The global food and beverages market is worth almost US$7trillion with retail food products accounting for almost US$4trillion. The food industry includes products such as dairy foods, meat and poultry, cereals, fruit and vegetables, seafood etc. Key trends in the industry include health, sustainability and convenience as the world's population increases, incomes rise and increased urbanisation. The UN has identified that the world will need 70% more food to sustain a global population of 9.6 billion by 2050.

One of the fast growing segments of the market is the demand for functional foods, foods which offer greater health benefits. 

The main producers of food are in Europe and the US. Both production and consumption of food is increasing in developing countries with these countries accounting for an increasing production of food commodities.

Challenges facing the sector include water shortages, food security as the global population grows, the environmental impact of increased food production, increased competition amongst suppliers of prepared food manufacturers and legislative issues  as laid down by CAP (Common Agriculture Policy) in Europe and WTO (World Trade Organisation). 

One of our publishers, Plimsoll, have analysed the Food Manufacture market and have delivered a comprehensive individual analysis on the top 500 companies, including AGRO TECH FOODS LIMITED, AMERICAN LORAIN CORP and ARGUS SA. 

Research and Experts provide the latest trends and statistics on the global food industry.

Useful Links

US Food and Drink Administration

UK Food and Drink Federation

EU CAP Reform

World Trade Organisation, International Trade Statistics

UN on Global Food Security




Food, Drink and Tobacco

The Food, Drink and Tobacco industry is kept current and ready to adapt to market trends with our range of industry intelligence reports.

Changes in food and drink consumption have been mostly driven by increased urbanisation and growing middle classes globally. The demand for higher quality food stuffs is rising with increased demand for high protein foods such as meat and dairy.

The soft drinks sector has also benefitted from the globalisation of higher value foods. This has been a rapidly growing sector with increased sales in Asia and Eastern Europe. For further information see our Plimsoll reports on this subject.

The Tobacco industry has been suffering since the 1990's as a result of government intervention in many countries to control the levels of addiction amongst citizens. However, the tobacco industry has remained one of the most profitable industries in the world with companies adept at moving into new markets and adapting to new technology. The electronic cigarette is most disputive product in this sector.  Plimsoll have published an extensive report on TOBACCO MANUFACTURERS (Global) market and delivers a comprehensive individual analysis on the top 250 companies, including ALTADIS CANARIAS SA., BRITISH AMERICAN TOBACCO ESPANA SA and BRITISH AMERICAN TOBACCO NEDERLAND B.V.. 

Reseach and Experts aim to provide you with the most comprehensive collection of market research reports on the food, drink and tobacco industries globally.

Food, Drink and Tobacco





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