Cigarettes in Thailand


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The government owned Thailand Tobacco Monopoly (TTM) controls 72.5% of the market in 2015.
Cigarette consumption stood at 43 billion pieces in 2015, which is a 3.4% decline from 2014.
PMI is the most important international brand in Thailand with 25% of the market in 2015.
20.8% of Thai adults smoke, as of 2014.


Thailand's cigarette market is relatively large, with it being driven by its growing population and modest disposable incomes amongst many consumers. The Thailand Tobacco Monopoly (TTM) dominates the domestic market with a 72.5% market share in 2015 due to popular brand offerings and competitive prices when compared to imported international brands. However, the market, and TTM specifically, has suffered many setbacks in recent years from stiff competition from international brands and the growth of RYO tobacco products as consumers switch from manufactured cigarettes. Additionally, tax hikes and a more pronounced anti-smoking attitude from the Thai government has created a challenging situation for tobacco companies.  

Report Source Information

Supplied by: Research and Experts 
Date Published: 2017-01-02 

Report: Cigarettes in Thailand



1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9 Company Profiles
10 Prospects & Forecasts
11 Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. Disclaimer

List of Tables

Table 1: Cigarette Consumption, 1990-2015
Table 2: Per Capita Consumption, 1990-2015
Table 3: Retail Sales of Cigarettes, 1990-2012
Table 4: Market Breakdown: Domestic v Imports, 2000-2014, Million Pieces
Table 5: Market Breakdown: Domestic v Imports, 2000-2014, % Breakdown
Table 6: Consumption of Cigarettes by Type, 2000-2014, Million Pieces
Table 7: Consumption of Cigarettes by Type, 2000-2014, % Breakdown
Table 8: Manufacturer Sales & Market Share, 2000-2015, Million Pieces
Table 9: Manufacturer Sales & Market Share, 2000-2015, % Volume
Table 10: TTM: Leading Brands, 2011-2014, Volume Change (%)
Table 11: Cigarette Taxation Summary, 1993-2016
Table 12: Retail Prices, Selected Brands, 2007-2012 & 2016, Price ?/Piece
Table 13: Smoking Population, 1990-2014
Table 14: Smoking Prevalence by Age & Gender, 1999, % (Percentage Share)
Table 15: Smoking Prevalence (Current and Regular) by Age, 2014
Table 16: Smoking Prevalence by Occupation, 1997
Table 17: Cigarette Production, 1990-2014
Table 18: Imports of Cigarettes, 1990-2014
Table 19: Imports by Country of Origin, 2000-2014, Million Pieces
Table 20: Imports by Country of Origin, 2000-2014, % (Percentage Share)
Table 21: Cigarette Exports, Volume, 1998-2014
Table 22: Exports by Country of Destination, 2000-2014, Million Pieces
Table 23: Exports by Country of Destination, 2000-2014, % (Percentage Share)
Table 24: Company profile: Thailand Tobacco Monopoly (TTM)
Table 25: Consumption Forecasts to 2025

List of Figures

Figure 1: Methodology 


Cigarettes in Thailand is an analytical report provides extensive and highly detailed current and future market trends in the Thai market. It covers market size and structure, along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, and prospects and forecasts for sales and consumption until 2025.



Language Code: EN 
Region: Thailand 
Report Type: Industry Report 
Industry: Food, Drink and Tobacco 
Sector: Tobacco 
Pages: 46 

Companies Featured

Thailand Tobacco Monopoly (TTM) Burapha Tobacco Ltd PMI BAT JTI


Reasons to buy this report

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in future. 

Cigarettes in Thailand

Report 01GZ-CG0274MR has a rating of 88.2 percent
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Regional Information


Branch ID: 1539

Taxonomy Location

The taxonomy on the left shows the ancestors of the Thailand node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.


The Kingdom of Thailand is located in South East Asia.  Thailand has experienced political unrest and street violence in parts since 2005. The country has also been beset by global warming-related natural disasters, specifically flooding in 2011 which hampered recovery from the global recession in 2008/9.

Thailand’s economy ranks 18th in the “Ease of Doing Business” IFC/World Bank rankings. It has enjoyed steady export-led growth, but political unrest and sluggish export figures have negatively affected economic growth in late 2013 and early 2014.

Its key industries are tourism, textiles and electronics as well as rubber processing. Thailand’s main trading partners are China, Japan, the US and Malaysia. Thailand has one of the world’s lowest unemployment rates. is a leading source of market research on Thailand.


World Bank and Thailand--

OECD and Thailand--

Thailand and the IMF--


Southeast Asia (Asean)

The Association of Southeast Asian Nations(ASEAN) includes  ten countries from south-east Asia: Indonesia, Malaysia, the Philippines, Singapore and Thailand, Burma (Myanmar), Cambodia, Laos, and Vietnam. The group aims to promote peace, economic stability and growth in the region. 

The population of this region is 700 million. The region has seen a rapid growth in it's middle class and a corresponding growth in consumption. 

The main trading partners of the region are China, US, Japan and EU. The ASEAN countries have securing good trade agreements with these countries. 

The ASEAN countries are also looking at strengthening trade agreements with China, Japan, India, Australia, New Zealand and South Korea providing access to a market of 3 billion inhabitants, 1/3 of the world's GDP and 1/2 of the world's population.

ASEAN countries are expecting to benefit from considerable foreign direct investment from China and Japan in the coming years. This investment is expected to lead to impressive infrastructual development.
Research and Experts are providers of market research reports on the ASEAN region.









Industry Sector Information


Branch ID: 420

Taxonomy Location

The taxonomy on the left shows the ancestors of the Tobacco node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.


The tobacco industry is worth approximately a half a trillion dollars with the top US tobacco companies posting profits of $35billion according to The Tobacco Atlas. 

China is the largest producer and consumer of tobacco. However, the Chinese government has recently cracked down on smoking in public places in an effort to curb the practice which is placing a huge burden on the Chinese health system.

Despite international government restrictions on smoking tobacco consumption has continued to rise due to increased consumption in developing countries.

One of the main threats to the industry is the development of the e-cigarette which has seen sales jump to almost US$1billion in five years. This new and healthier means of consuming nicotine plus an increased crackdown by governments globally pose the biggest threats to the industry.

Research and Experts provide information on the latest trends and statistics on the tobacco industry.

Useful Links

The Tobacco Atlas

Economist article on the Tobacco Industry

World Health Organisation report on the Tobacco epidemic


Food, Drink and Tobacco

The Food, Drink and Tobacco industry is kept current and ready to adapt to market trends with our range of industry intelligence reports.

Changes in food and drink consumption have been mostly driven by increased urbanisation and growing middle classes globally. The demand for higher quality food stuffs is rising with increased demand for high protein foods such as meat and dairy.

The soft drinks sector has also benefitted from the globalisation of higher value foods. This has been a rapidly growing sector with increased sales in Asia and Eastern Europe. For further information see our Plimsoll reports on this subject.

The Tobacco industry has been suffering since the 1990's as a result of government intervention in many countries to control the levels of addiction amongst citizens. However, the tobacco industry has remained one of the most profitable industries in the world with companies adept at moving into new markets and adapting to new technology. The electronic cigarette is most disputive product in this sector.  Plimsoll have published an extensive report on TOBACCO MANUFACTURERS (Global) market and delivers a comprehensive individual analysis on the top 250 companies, including ALTADIS CANARIAS SA., BRITISH AMERICAN TOBACCO ESPANA SA and BRITISH AMERICAN TOBACCO NEDERLAND B.V.. 

Reseach and Experts aim to provide you with the most comprehensive collection of market research reports on the food, drink and tobacco industries globally.

Food, Drink and Tobacco





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