Cigarettes in Malaysia, 2017


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The market is dominated by three major international manufacturers: BAT, JTI and PMI. British American Tobacco (BAT) Malaysia is the clear leader with a 61.2% share in 2014,leading the premium market while JTI is the leader in the value-for-money market Forecasts for 2015 remain pessimistic with a further 7.2% fall in sales expected to 9.8 billion pieces. There are no signs that the industry expects a substantial reduction in black market levels in the short term as price is such an important factor for the vast majority of consumers. 


The market for cigarettes in Malaysia has experienced contrasting trends in recent years. Recently the legitimate market has suffered badly from a series of price and tax increases, culminating in a combination of tax rises and a crackdown on black market activities. Malaysia is a production centre of choice for BAT, PMI and JTI to service other South East Asian regional markets, although output fell by around a third in 2013 to 17.87 billion pieces and was 16.33 billion pieces in 2015. Imports have not historically been very significant, although officially reported volumes appear unreliable.  

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Supplied by: Research and Experts 
Date Published: 2017-01-06 

Report: Cigarettes in Malaysia, 2017



1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9 Company Profiles
10 Prospects & Forecasts
11 Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. Disclaimer

List of Tables

Table 1: Cigarette Consumption, Million Pieces, 1990-2015
Table 2: Duty Paid & Non-Duty Paid Sales, Billion Pieces, 1996-2015
Table 3: Per Capita Consumption, 1990-2015
Table 4: Cigarette Consumption by Type, Million Pieces, 2000-2014
Table 5: Cigarette Consumption by Type, % Breakdown, 2000-2014
Table 6: Cigarette Sales by Type, % Volume, 2000-2005
Table 7: Cigarette Sales by Blend, % Volume, 1990-2007
Table 8: Cigarette Sales by Price Segment, % Volume, 2003-2009 & 2011-2014
Table 9: Cigarette Sales by Pack Type, % Volume, 2001-2007
Table 10: Manufacturer Sales & Market Shares, Million Pieces, 2000-2015
Table 11: Manufacturer Sales & Market Shares, % Volume, 2000-2015
Table 12: Market Shares of Leading Brand Families, % of Total, 2000-2013
Table 13: Manufacturer Share by Price Segment, Q1 2009
Table 14: Rates of Taxation on Cigarettes, 1986-2016
Table 15: Retail Prices of Selected Brands, Retail Price (MR), 2000-2015
Table 16: Smoking Population, 1990-2015
Table 17: Smoking by Age (any tobacco product), 2015
Table 18: Smoking Prevalence by Region, %, 1996
Table 19: Cigarette Production, Million Pieces, 1990-2015
Table 20: Imports of Cigarettes, Million Pieces, 1990-2014
Table 21: Cigarette Imports by Country of Origin, Million Pieces, 2000-2014
Table 22: Cigarette Imports by Country of Origin, %, 2000-2014
Table 23: Export of Cigarettes, Million Pieces, 1990-2014
Table 24: Cigarette Exports by Country of Destination, Million Pieces, 2000-2014
Table 25: Cigarette Exports by Country of Destination, %, 2000-2014
Table 26: Company profile: British American Tobacco (Malaysia) Bhd
Table 27: Company profile: JT International Bhd
Table 28: Company Profile: Philip Morris (Malaysia) SdnBhd
Table 29: Consumption Forecasts to 2025

List of Figures

Figure 1: Methodology 


Cigarette consumption in Malaysia has fluctuated since 1990 although more recently been in sharp decline. A 9.7% fall in 2009, a 1.9% drop in 2010 and a 2.3% fall in 2011 were a result of rises in excise duty and increased non-duty paid sales. Although volumes were up by 2.7% in 2012, this was in anticipation of another tax hike at the beginning of 2013. The impact of this rise was to reduce sales by 16.2% to 12.18 billion pieces with another tax inspired fall of 13.3% to 10.56 billion pieces in 2014. Sales are set to decline again in 2015.



Language Code: EN 
Region: Malaysia 
Report Type: Industry Report 
Industry: Food, Drink and Tobacco 
Sector: Tobacco 
Pages: 53 

Companies Featured

Philip Morris (Malaysia) SdnBhd British American Tobacco (Malaysia) Bhd JT International Bhd PT Sampoerna International Tai Chong Modern Tobacco and Ramsmark Tobacco


Reasons to buy this report

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future. 

Cigarettes in Malaysia, 2017

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Regional Information


Branch ID: 1481

Taxonomy Location

The taxonomy on the left shows the ancestors of the Malaysia node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.


Malaysia is the 29th largest economy in the world. Main industries in Malaysia are rubber and palm oil processing and manufacturing, light manufacturing, pharmaceuticals, medical technology, electronics, tin mining and smelting, logging and timber processing. The main trading partners are China, Japan, Singapore and US. is a  leading source of market research on Malaysia.

Useful Links

World Bank Overview of Malaysia

CIA World Factbook on Malaysia


Southeast Asia (Asean)

The Association of Southeast Asian Nations(ASEAN) includes  ten countries from south-east Asia: Indonesia, Malaysia, the Philippines, Singapore and Thailand, Burma (Myanmar), Cambodia, Laos, and Vietnam. The group aims to promote peace, economic stability and growth in the region. 

The population of this region is 700 million. The region has seen a rapid growth in it's middle class and a corresponding growth in consumption. 

The main trading partners of the region are China, US, Japan and EU. The ASEAN countries have securing good trade agreements with these countries. 

The ASEAN countries are also looking at strengthening trade agreements with China, Japan, India, Australia, New Zealand and South Korea providing access to a market of 3 billion inhabitants, 1/3 of the world's GDP and 1/2 of the world's population.

ASEAN countries are expecting to benefit from considerable foreign direct investment from China and Japan in the coming years. This investment is expected to lead to impressive infrastructual development.
Research and Experts are providers of market research reports on the ASEAN region.









Industry Sector Information


Branch ID: 420

Taxonomy Location

The taxonomy on the left shows the ancestors of the Tobacco node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.


The tobacco industry is worth approximately a half a trillion dollars with the top US tobacco companies posting profits of $35billion according to The Tobacco Atlas. 

China is the largest producer and consumer of tobacco. However, the Chinese government has recently cracked down on smoking in public places in an effort to curb the practice which is placing a huge burden on the Chinese health system.

Despite international government restrictions on smoking tobacco consumption has continued to rise due to increased consumption in developing countries.

One of the main threats to the industry is the development of the e-cigarette which has seen sales jump to almost US$1billion in five years. This new and healthier means of consuming nicotine plus an increased crackdown by governments globally pose the biggest threats to the industry.

Research and Experts provide information on the latest trends and statistics on the tobacco industry.

Useful Links

The Tobacco Atlas

Economist article on the Tobacco Industry

World Health Organisation report on the Tobacco epidemic


Food, Drink and Tobacco

The Food, Drink and Tobacco industry is kept current and ready to adapt to market trends with our range of industry intelligence reports.

Changes in food and drink consumption have been mostly driven by increased urbanisation and growing middle classes globally. The demand for higher quality food stuffs is rising with increased demand for high protein foods such as meat and dairy.

The soft drinks sector has also benefitted from the globalisation of higher value foods. This has been a rapidly growing sector with increased sales in Asia and Eastern Europe. For further information see our Plimsoll reports on this subject.

The Tobacco industry has been suffering since the 1990's as a result of government intervention in many countries to control the levels of addiction amongst citizens. However, the tobacco industry has remained one of the most profitable industries in the world with companies adept at moving into new markets and adapting to new technology. The electronic cigarette is most disputive product in this sector.  Plimsoll have published an extensive report on TOBACCO MANUFACTURERS (Global) market and delivers a comprehensive individual analysis on the top 250 companies, including ALTADIS CANARIAS SA., BRITISH AMERICAN TOBACCO ESPANA SA and BRITISH AMERICAN TOBACCO NEDERLAND B.V.. 

Reseach and Experts aim to provide you with the most comprehensive collection of market research reports on the food, drink and tobacco industries globally.

Food, Drink and Tobacco





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