Cigarettes in Bulgaria, 2017


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Bulgaria has traditionally had one of the highest rates of per capita cigarette consumption.However, the collapse of the duty paid sector since 2009 and the consequent rise in contraband reduced legitimate consumption levels. There has been a trend away from traditional oriental or semi-oriental blends towards American blend and Virginia cigarettes, as a result of changing consumer tastes and the influx of imported international brands. There is also a movement towards lighter tastes, particularly towards slim and, latterly, superslim cigarettes 


The true size of the cigarette market and trends in consumption levels had once been extremely difficult to determine accurately due to black market activities, with the overall market size fluctuating according to the affordability of local products and volumes of contraband.  

Report Source Information

Supplied by: Research and Experts 
Date Published: 2017-01-05 

Report: Cigarettes in Bulgaria, 2017



1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 Taxation & Retail
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings/Labeling Requirements
8.3. Other Restrictions
9 Company Profile
10 Prospects & Forecasts
11 Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. Disclaimer

List of Tables

Table 1: Cigarette Consumption, 1990-2015
Table 2: Cigarette Consumption: Legal v Contraband, 2007-2015
Table 3: Per Capita Consumption, 1990-2015
Table 4: Duty Paid Market Breakdown, Domestic v Imported, Million Pieces, 2000-2015
Table 5: Duty Paid Market Breakdown, Domestic v Imported, % Volume, 2000-2015
Table 6: Manufacturer Sales & Market Share, Million Pieces, 2000-2015
Table 7: Manufacturer Sales & Market Share, Percentage, 2000-2015
Table 8: Bulgaria Brand Family Shares, % Volume, 2001-2014
Table 9: Trends in Taxation Rates, 2004-2016
Table 10: EU Countries, Retail Price & Tax Incidence Comparison, 2014
Table 11: Retail Prices: Selected Domestic Brands, Lv per pack, 2006-2015
Table 12: Retail Prices: Selected Imported Brands, Lv per pack, 2006-2015
Table 13: Smoking population,1990-2014
Table 14: Smoking Prevalence by Age Group & Gender, % Breakdown, 2008
Table 15: Production of Cigarettes, Million Pieces, 1990-2014
Table 17: Imports of Cigarettes by Country of Origin, Million Pieces, 2000-2013
Table 18: Imports of Cigarettes by Country of Origin, % , 2000-2013
Table 19: Cigarette Exports, Volume Trends, Million Pieces, 1990-2015
Table 20: Cigarette Exports by Country of Destination, Million Pieces, 2000-2013
Table 21: Cigarette Exports by Country of Destination, % , 2000-2013
Table 22: Company profile: Bulgartabac Holding AD
Table 23: Consumption Forecasts to 2023

List of Figures

Figure 1: Methodology 


Bulgaria ranks as one of the medium sized cigarette markets of Central and Eastern Europe and is now an EU member country. It was once a major cigarette producer due to the very substantial export trade that the local tobacco industry developed during the communist years, but this declined during the 1990s and the country effectively became a self-sufficient producer with minimal imports and erratic and opportunistic exports. .



Language Code: EN 
Region: Bulgaria 
Report Type: Industry Report 
Industry: Food, Drink and Tobacco 
Sector: Tobacco 
Pages: 51 

Companies Featured

Bulgartabac Holding AD Karelia Philip Morris Singapore (PMI) British American Tobacco Singapore (BAT) and Japan Tobacco International (JTI)


Reasons to buy this report

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future. 

Cigarettes in Bulgaria, 2017

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Regional Information


Branch ID: 1354

Taxonomy Location

The taxonomy on the left shows the ancestors of the Bulgaria node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

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The Republic of Bulgaria became a member of the European Union in January 2007. It is located in south-eastern Europe and its key industries are heavy industry, power engineering, and agriculture. 

Bulgaria’s GDP grew by 0.5% in 2013 and its main trading partners are Germany, Russia, Italy and Romania. It has employed a conservative fiscal policy and has committed to improving infrastructure but has been affected by the recession in recent years. It has not joined the Eurozone nor is it a member of Schengen. 

Bulgaria’s unemployment rate is currently 13% and its labour force is predominantly employed in the service industry (58%) and the industrial sector (35%). is a leading source of market research on Bulgaria.


Eastern Europe




Fifty six sovereign states are listed with territory in Europe (six have limited rocognition). The 50 soverign states of Europe are Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark,  Estonia,  Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, The Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom, Vatican City (Holy See).

The leading economies of Europe are Germany, France, UK, Italy and Russia.
Research and Experts, the market intelligence platform, provides companies with access to the latest leading industry reports covering the European region. Our company reports contain the following information; company overviews, key facts, key employees, products and services, as well as financial ratios. Our industry reports are vital sources of detailed historic and forecast values for markets in Europe, segmented at category level. Research and Experts reports also provide regional analysis and analysis of the leading companies in key European markets. 





Industry Sector Information


Branch ID: 420

Taxonomy Location

The taxonomy on the left shows the ancestors of the Tobacco node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.


The tobacco industry is worth approximately a half a trillion dollars with the top US tobacco companies posting profits of $35billion according to The Tobacco Atlas. 

China is the largest producer and consumer of tobacco. However, the Chinese government has recently cracked down on smoking in public places in an effort to curb the practice which is placing a huge burden on the Chinese health system.

Despite international government restrictions on smoking tobacco consumption has continued to rise due to increased consumption in developing countries.

One of the main threats to the industry is the development of the e-cigarette which has seen sales jump to almost US$1billion in five years. This new and healthier means of consuming nicotine plus an increased crackdown by governments globally pose the biggest threats to the industry.

Research and Experts provide information on the latest trends and statistics on the tobacco industry.

Useful Links

The Tobacco Atlas

Economist article on the Tobacco Industry

World Health Organisation report on the Tobacco epidemic


Food, Drink and Tobacco

The Food, Drink and Tobacco industry is kept current and ready to adapt to market trends with our range of industry intelligence reports.

Changes in food and drink consumption have been mostly driven by increased urbanisation and growing middle classes globally. The demand for higher quality food stuffs is rising with increased demand for high protein foods such as meat and dairy.

The soft drinks sector has also benefitted from the globalisation of higher value foods. This has been a rapidly growing sector with increased sales in Asia and Eastern Europe. For further information see our Plimsoll reports on this subject.

The Tobacco industry has been suffering since the 1990's as a result of government intervention in many countries to control the levels of addiction amongst citizens. However, the tobacco industry has remained one of the most profitable industries in the world with companies adept at moving into new markets and adapting to new technology. The electronic cigarette is most disputive product in this sector.  Plimsoll have published an extensive report on TOBACCO MANUFACTURERS (Global) market and delivers a comprehensive individual analysis on the top 250 companies, including ALTADIS CANARIAS SA., BRITISH AMERICAN TOBACCO ESPANA SA and BRITISH AMERICAN TOBACCO NEDERLAND B.V.. 

Reseach and Experts aim to provide you with the most comprehensive collection of market research reports on the food, drink and tobacco industries globally.

Food, Drink and Tobacco





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