Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products

 

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2.6 Star Rating for report Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products
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Pages: 88
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Abstract

 
o Growth in the global soft drinks market is being driven by categories with a healthier profile
o Mature markets are showing stalling growth in overall soft drinks consumption
o Beverage needs differ by gender, with women prioritizing products that offer indulgent tastes, and men seeking to meet their age-needs
o The functional drinks market offers beverage manufacturers an opportunity to overcome challenges such as stalled market growth in developed economies, a negative perception of the long and short term healthiness of some soft drinks categories, and rising levels of obesity and heart disease among consumers, which is driving demand for healthier food and drink options
o Although health and efficacy are vital, the main concern when functional drinks are being consumed is their taste, and manufacturers should be sure not to compromise on this aspect
o Manufacturers will need to break functional drinks' association with fad diets and 'magic bullet' health solutions
o Heart health, weight management, digestive health, and cognitive development are key areas of interest for consumers seeking functional drinks
 

Description

"Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products" provides a comprehensive overview of the functional drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. The report identifies the primary need states that are driving consumption in five beverage categories - carbonated drinks, fruit juice, dairy drinks, bottled water, and tea and coffee - as well as identifying how beverage needs differ by age and gender. The global regulatory environment is examined and key hubs for innovation are highlighted. The report investigates the opportunities that the functional drinks market provides for beverage manufacturers as well as the challenges that diversification into functional beverages presents. Finally, the report offers recommendations on how to position functional beverages to consumers and the latest hot ingredients and packaging initiatives to implement. 

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Report Source Information

Supplied by: Research and Experts 
Date Published: 2014-09-10 

Report: Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products

 

Contents

o Executive summary
o Sources and methodology
o Identifying need states within drinks categories
o Overview of the functional drinks market
o The functional drinks market provides opportunities for beverage manufacturers
o Diversification into the functional beverage market presents a number of challenges
o There are a number of benefits for successful diversification
o How to position functional beverages to consumers
o Appendix
 

Scope

"Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products" provides a roadmap for identifying future trends in the functional drinks market.
In particular, this report includes:

o Analysis of the consumer need states that are driving global beverage consumption
o An overview of the growth and size of the global beverage market, spotlighting areas where growth is accelerating or stalling
o A review of the current state of the regulatory landscape in major markets and the implications for the functional drinks market
o Identification of the opportunities that the functional drinks market provides for beverage manufacturers
o Evaluation of the challenges that the functional beverages market presents
o Analysis of the benefits of successful diversification into the functional drinks market
o Recommendations of how to position functional beverages to consumers

 

Classification

Language Code: EN 
Region: Global 
Report Type: Industry Report 
Industry: Food, Drink and Tobacco 
Sector: Functional Food and Drink 
Pages: 88 

Companies Featured

Activate, BioCare, Brainwave Drinks, The Coca-Cola Company, Danone, Dr Pepper Snapple Group Inc, The Gatorade Company Inc, Genuina Lyndoia, Happy Child, Herbals Etc International, I Am Infusion, Inno-Bev, Lactel, Lifeway Foods Inc, Minerco Resources, Monster, Natural Immune Products, Nordic, PepsiCo, Positive Energy, Powerful Yogurt, The Republic of Tea, Rushmore Superfoods, Slingshot, Solixir, Sugart USA, Voda Naturalna, Yagua, Zotiko

 

Reasons to buy this report

o This report identifies the opportunities that the functional drinks market presents for beverage manufacturers
o It explains how marketers can update their product and innovation strategies to make the most of new opportunities in the functional drink market
o Knowledge of the functional drink regulatory and consumer landscape will allow manufacturers to successfully position and market their product in a rapidly changing environment
 

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Report... 01L7-FB1142Dairy Alternatives Market - Forecast to 2022 Jun 2017
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Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products

Report 01GZ-CS0606IS has a rating of 51.4 percent
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Regional Information

Taxonomy

Branch ID: 1591

Taxonomy Location

The taxonomy on the left shows the ancestors of the Global node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.

Global

The global economy is the economy of all the world's countries. The total world population now stands at over 7 billion and the global unemployment rate is 9% with approximately half the world's population paid less than $2 a day. 

The global economy is picking up again after five years of uncertaintity and slow economic growth. The IMF is predicting global growth of 3.7% in 2014 rising to 3.9% in 2015. However, much uncertainity remains. Low inflation in developed economies means that these economies take longer to deal with debt burdens and are at increases risk of deflation. 

The second half of 2013 saw growth in the US and European economies (particularly UK, Germany and France).  

Growth in the US has been helped by cheaper energy from fracking , renewables and more oil and gas exploration. This cheaper energy is bring manufacturing jobs back to the US and helping to boost domestic demand. Recent winter weather conditions have hampered growth in the construction sector and have slowed demand in the construction equipment sector which saw exports drop by 25% in 2013. Growth should pick up in this sector with continued federal investment in infrastructure, new residential house builds and refurbishment and the energy boom.

In Europe growth is expected to be uneven with growth being slow in stressed economies such as Portugal and Greece but confidence picking up in UK, Ireland and even Spain showing some improvement.

Developing economies such as China and India will continue to have strong growth in 2014 and 2015. China has benefitted from increased investment with the Chinese govenment now focused on quality growth of 7.5% in 2014. India which is less reliant on exports expects growth of 5.4% in 2014 and 6.4% in 2015.

Much uncertainity still remains in the global economy with greater optimism needed to stabilise growth.

Links

World Bank

IMF (International Monetary Fund)

 

 

Zones

Regional zones

 

Country

Countries

 

Industry Sector Information

Taxonomy

Branch ID: 2013

Taxonomy Location

The taxonomy on the left shows the ancestors of the Functional Food and Drink node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.

Food

The global food and beverages market is worth almost US$7trillion with retail food products accounting for almost US$4trillion. The food industry includes products such as dairy foods, meat and poultry, cereals, fruit and vegetables, seafood etc. Key trends in the industry include health, sustainability and convenience as the world's population increases, incomes rise and increased urbanisation. The UN has identified that the world will need 70% more food to sustain a global population of 9.6 billion by 2050.

One of the fast growing segments of the market is the demand for functional foods, foods which offer greater health benefits. 

The main producers of food are in Europe and the US. Both production and consumption of food is increasing in developing countries with these countries accounting for an increasing production of food commodities.

Challenges facing the sector include water shortages, food security as the global population grows, the environmental impact of increased food production, increased competition amongst suppliers of prepared food manufacturers and legislative issues  as laid down by CAP (Common Agriculture Policy) in Europe and WTO (World Trade Organisation). 

One of our publishers, Plimsoll, have analysed the Food Manufacture market and have delivered a comprehensive individual analysis on the top 500 companies, including AGRO TECH FOODS LIMITED, AMERICAN LORAIN CORP and ARGUS SA. 

Research and Experts provide the latest trends and statistics on the global food industry.

Useful Links

US Food and Drink Administration

UK Food and Drink Federation

EU CAP Reform

World Trade Organisation, International Trade Statistics

UN on Global Food Security

 

 

Food

Food, Drink and Tobacco

The Food, Drink and Tobacco industry is kept current and ready to adapt to market trends with our range of industry intelligence reports.

Changes in food and drink consumption have been mostly driven by increased urbanisation and growing middle classes globally. The demand for higher quality food stuffs is rising with increased demand for high protein foods such as meat and dairy.

The soft drinks sector has also benefitted from the globalisation of higher value foods. This has been a rapidly growing sector with increased sales in Asia and Eastern Europe. For further information see our Plimsoll reports on this subject.

The Tobacco industry has been suffering since the 1990's as a result of government intervention in many countries to control the levels of addiction amongst citizens. However, the tobacco industry has remained one of the most profitable industries in the world with companies adept at moving into new markets and adapting to new technology. The electronic cigarette is most disputive product in this sector.  Plimsoll have published an extensive report on TOBACCO MANUFACTURERS (Global) market and delivers a comprehensive individual analysis on the top 250 companies, including ALTADIS CANARIAS SA., BRITISH AMERICAN TOBACCO ESPANA SA and BRITISH AMERICAN TOBACCO NEDERLAND B.V.. 

Reseach and Experts aim to provide you with the most comprehensive collection of market research reports on the food, drink and tobacco industries globally.

Food, Drink and Tobacco

Industry

Industries

 

 

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