Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Dairy Food Market

 

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Pages: 56
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Abstract

 
o China's Dairy market is one of the biggest markets worldwide by value and volume.
o Consumers aged 55 and over are the key consumers of Dairy products in China.
o Chinese consumers select Dairy products based on their ability to meet life stage related and age-specific needs. This doesn't just apply to children, with older adults increasingly aware of their specific nutritional needs.
o Low osteoporosis awareness provides manufacturers with an opportunity to educate consumers about the disease and explain Dairy's role in averting it.
 

Description

This report provides an overview of the Chinese Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape. 

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Report Source Information

Supplied by: Research and Experts 
Date Published: 2014-03-31 

Report: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Dairy Food Market

 

Contents

NA 

Scope

This report allows readers to identify the key demographic groups driving consumption in the Chinese Dairy market, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. This enables the reader to identify the most important trends within the market and also determine whether beliefs over what influences consumer behavior within the category are accurate.
In particular, this report includes:

o Key consumer demographic groups driving consumption within the Chinese market are identified. The figures showcase the number of Dairy occasions attributed to specific age groups and gender, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
o Market value and volumes over 2008-2018 for China and nine other countries across the globe
o The report quantifies the degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group
o The report provides insight to highlight the "so what?" implications behind the data, and analysis of how the need states of consumers within the Dairy category will evolve in the short-to-medium term future
o Examples of international and China-specific product innovation targeting key consumer needs.

 

Classification

Language Code: EN 
Region: China 
Report Type: Industry Report 
Industry: Food, Drink and Tobacco 
Sector: Dairy Foods 
Pages: 56 

Companies Featured

Arla Foods, Bio-tiful Dairy Ltd, Bright Dairy & Food Co, China Mengniu Dairy Co Ltd, Devondale co-op, Diamond Group, Fairlife LLC, Guangxi Royal Dairy Co Ltd, Horizon Organic, Kirin Brewery Company, Koiwai Dairy Products Co Ltd, New Hope Dairy, Powerful Men LLC, Raisio Group, Unilever UK, Wimm-Bill-Dann, Yili Group

 

Reasons to buy this report

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Dairy consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market. 

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Report... 01GZ-CS6078MPMilk Market in China: Market Profile to 2019Apr 2015
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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Dairy Food Market

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Regional Information

Taxonomy

Branch ID: 1373

Taxonomy Location

The taxonomy on the left shows the ancestors of the China node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.

China

China is the largest tading economy in the world and has experienced growth rates averaging 10% over the past 30 years. Key exports include electrical and other machinery, including data processing equipment, apparel, textiles, iron and steel, optical and medical equipment totalling  $2.021 trillion(est.) in 2012.  

At the recent Davos economic forum Chinese representatives and commentators acknowledged that the Chinese economy is slowing down from the unsustainable double digit growth rate to an expected growth rate of 7.5% in 2014. China now wants to focus on quality growth taking account of social issues, poverty, social issues and corruption.

Other imbalances in the Chinese economy are too much savings and not enough private consumption . Reforms need to be implemented soon to address this imbalance. Such reforms could slow growth to 6% but the government doesn't wish to drop below 7% growth. The policy of growing fixed investments such as property, infrastructure and State Owned Enterprises (SOE's) has benefitted many and has been open to much corruption and there will probably be objections to slowing growth in these areas.

Reform of the SOE's is seen by many experts as crucial to the future success of the economy in the next five to ten years. Proper corporate governance and international benchmarking is seen as necessary for the success of global enterprises.

Other issues which require attention are the high levels of debt amongst local governments and the high price of property. Steps need to be taken to avoid a property burst. 

Growth rates in traditional manufacturing sectors such as cement, steel, glass has been slowing down while growth has been accelerating in healthcare and IT. Market forces seem to be rebalancing and pushing the economy in the right direction. Companies such as Alibaba, Lenovo and Baidu are now leading forces in the global technology sector. 

One of the most exciting aspects of the Chinese economy is the well educated workforce with almost 7 million graduates entering the workforce each year. This high skill level will help to speed up the new economy and facilitate the necessary changes on multiple levels (environment, social, demographic).

Concencus on reform is coming from the very top levels of Chinese government and at grass roots level however the bureaucrats in the middle have much to loose and will object. A positive outcome on reform is expected by many experts on the Chinese economy.

Researchandexperts.com is a  leading source of market research on China.

Useful Links

OECD Overview of China

China and the World Bank

China

Eastern Asia

Region

 

Asia

Continent

Asia

Country

Countries

 

Industry Sector Information

Taxonomy

Branch ID: 412

Taxonomy Location

The taxonomy on the left shows the ancestors of the Dairy Foods node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.

Dairy Foods

The global dairy market is growing fast due to the increased demand from developing countries such as China and India. 

The US saw dairy exports increase by 30% in 2013. The main markets for US dairy produce are Mexico and Canada. Other markets include Brunei, Cambodia, China, Indonesia, Japan and Malaysia. Demand for cheese is growing at the fastest rate. Read the Global Research and Data Services report on "Cheese Markets in the World to 2018 - Market Size, Trends, and Forecasts" to get global statistics on cheese imports and exports.

The dairy industry in Europe accounts for over 300,000 direct jobs. Annual dairy consumption in Europe includes 32million tonnes of liquid milk, 8.6million tonnes of cheese and 1.8million tonnes of butter. Read The latest GRDS report Dairy Product Markets in the World to 2018 - Market Size, Trends, and Forecasts to get a full and detailed analysis of the industry.

Our reports on the dairy sector answer such questions as

  •  Who are the market leaders in the dairy sector?
  • What are the leading products/ brands in the dairy sector?
  • What id the market size of the overall dairy sector and it's sub-sectors?
  • What new products are being developed and by which companies within the dairy sector?

Links

European Dairy Association

American Dairy Association and Dairy Council

International Dairy Foods Association

This is a list of recent reports on the Dairy Food sector.

 

Dairy Foods

Food

The global food and beverages market is worth almost US$7trillion with retail food products accounting for almost US$4trillion. The food industry includes products such as dairy foods, meat and poultry, cereals, fruit and vegetables, seafood etc. Key trends in the industry include health, sustainability and convenience as the world's population increases, incomes rise and increased urbanisation. The UN has identified that the world will need 70% more food to sustain a global population of 9.6 billion by 2050.

One of the fast growing segments of the market is the demand for functional foods, foods which offer greater health benefits. 

The main producers of food are in Europe and the US. Both production and consumption of food is increasing in developing countries with these countries accounting for an increasing production of food commodities.

Challenges facing the sector include water shortages, food security as the global population grows, the environmental impact of increased food production, increased competition amongst suppliers of prepared food manufacturers and legislative issues  as laid down by CAP (Common Agriculture Policy) in Europe and WTO (World Trade Organisation). 

One of our publishers, Plimsoll, have analysed the Food Manufacture market and have delivered a comprehensive individual analysis on the top 500 companies, including AGRO TECH FOODS LIMITED, AMERICAN LORAIN CORP and ARGUS SA. 

Research and Experts provide the latest trends and statistics on the global food industry.

Useful Links

US Food and Drink Administration

UK Food and Drink Federation

EU CAP Reform

World Trade Organisation, International Trade Statistics

UN on Global Food Security

 

 

Food

Food, Drink and Tobacco

The Food, Drink and Tobacco industry is kept current and ready to adapt to market trends with our range of industry intelligence reports.

Changes in food and drink consumption have been mostly driven by increased urbanisation and growing middle classes globally. The demand for higher quality food stuffs is rising with increased demand for high protein foods such as meat and dairy.

The soft drinks sector has also benefitted from the globalisation of higher value foods. This has been a rapidly growing sector with increased sales in Asia and Eastern Europe. For further information see our Plimsoll reports on this subject.

The Tobacco industry has been suffering since the 1990's as a result of government intervention in many countries to control the levels of addiction amongst citizens. However, the tobacco industry has remained one of the most profitable industries in the world with companies adept at moving into new markets and adapting to new technology. The electronic cigarette is most disputive product in this sector.  Plimsoll have published an extensive report on TOBACCO MANUFACTURERS (Global) market and delivers a comprehensive individual analysis on the top 250 companies, including ALTADIS CANARIAS SA., BRITISH AMERICAN TOBACCO ESPANA SA and BRITISH AMERICAN TOBACCO NEDERLAND B.V.. 

Reseach and Experts aim to provide you with the most comprehensive collection of market research reports on the food, drink and tobacco industries globally.

Food, Drink and Tobacco

Industry

Industries

 

 

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