Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market

 

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Pages: 58
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Abstract

 
o The Better Value for Money mega-trend: Value seeking consumers are the primary driver of the Brazilian Bakery & Cereals market.
o Brazil's rapidly shifting population profile is leading to demand for products meeting age-specific needs, with Older Consumers and Mid-Lifers preferring whole cereals rather than refined or processed alternatives.
o Brazil's growing number of working women is driving demand for on-the-go products as snacks and meal replacements.
o With internet penetration rising quickly in Brazil, marketers should have a robust online and social media strategy in place.
 

Description

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. 

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Report Source Information

Supplied by: Research and Experts 
Date Published: 2014-05-25 

Report: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market

 

Contents

Market context
o Health and Freshness are the key drivers of Bakery & Cereal consumption in Brazil
o The Bakery & Cereals market is growing rapidly and is forecast to reach BRL111.5 mn in 2018
o The Bread & Rolls category leads the Brazilian Bakery & Cereals market in volume consumption terms
o There were 105.5 billion Bakery & Cereals occasions in Brazil in 2012, with the highest occasions witnessed amongst Older Consumers
o High value growth of the Bakery & Cereals in Brazil is driven by rising consumption volumes
o Brazil has the second highest volume consumption of Bakery & Cereals globally

Demographic cohort consumption patterns
o Men marginally over-consume Bakery & Cereal products than Females in Brazil
o Older Consumers over-consume Bakery & Cereal products in Brazil
o Men and women exhibit similar Bakery & Cereals consumption frequency patterns
o Brazilians are 'heavy frequency' consumers of Bakery & Cereal products

Consumer trend analysis
o Search for better value for money influence product choices in Bakery & Cereals market in Brazil
o Comparing consumer trends influence on consumption of Bakery & Cereal products across major markets
o The Changing Lifestyle mega-trend: Brazilian consumers seek Bakery & Cereals products to meet the dietary and nutritional needs of families
o The Connectivity mega-trend: Consumption of Bakery & Cereals is heavily influenced by Social Media in Brazil
o The Convenience mega-trend: The Busy Lives of consumers is an important motivation while choosing on-the-go bakery products
o The Ethics mega-trend: Ethical & Environmental issues alone cannot motivate consumers in choosing Bakery & Cereal products
o The Experience & Enjoyment mega-trend: Premiumization and product innovation and will continue to drive consumption of Bakery & Cereals
o The Health & Wellness mega-trend : Media coverage around healthy eating is driving some consumers to seek healthier Bakery & Cereals products
o The Individuality mega-trend: Consumers will seek a range of choices to reflect their taste preferences
o The Trust mega-trend: Brazilian consumers have moderate concerns over product Safety and Trust associated with Bakery & Cereals products
o The Value mega-trend: Better Value for Money is the leading trend influencing Bakery & Cereals consumption in Brazil

Innovation examples
o Manufacturers are innovating across categories to target the growing needs of Brazilian consumers
o Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions
o Manufacturers, marketers and retailers should develop products to appeal to Brazil's value seeking consumers
o Manufacturers, marketers and retailers need to highlight Experience & Enjoyment and address increasing ethical concerns

Appendix
o An explanation of the sub-trends
o Detailed methodology
o About Canadean
 

Scope

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

o Key consumer demographic groups driving consumption within the Brazilian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
o Market value and volumes over 2008-2018 for Brazil and nine other countries to give a global context.
o The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
o Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
o Examples of international and Brazilian-specific product innovation targeting key consumer needs.

 

Classification

Language Code: EN 
Region: Brazil 
Report Type: Industry Report 
Industry: Food, Drink and Tobacco 
Sector: Bakery and Cereals 
Pages: 58 

Companies Featured

Nestlé, Triomphe, Bauducco, Native, Dona Benta, Kobber, Monama, Mother Earth, Panco, Kellogg's, Pullman, Belvita, Prinzen, Griesson-de Beukelaer, Pasquier, Fox's, Weetabix, Modern

 

Reasons to buy this report

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Brazilian Bakery & Cereals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market. 

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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market

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Regional Information

Taxonomy

Branch ID: 1362

Taxonomy Location

The taxonomy on the left shows the ancestors of the Brazil node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.

Brazil

Brazil is ranked the 6th largest economy globally, the largest in Latin America. Brazil is also one of the fastest growing economies in the world but growth has slowed in recent years from a high of 7.5% in 2010 to 0.9% in 2012 and picking up slightly in 2013. However, Brazil is faced with the challenge of trying to contain a relatively high inflation rate of 6%. Brazil's equity market has also been trading badly. 

The main industries in Brazil include textiles, shoes, chemicals, cement, lumber, iron ore, tin, steel, aircraft, motor vehicles and parts, other machinery and equipment.  Brazil's main trading partners are China, US, Argentina, Netherlands and Germany.  

Brazil needs to boost it's exports in order to stabilise the economy and manage inflation. The country has enormous oil reserves which are not being exploited for export. It's export orientated agricultural sector only contributes 5% to GDP and commodity prices have been dropping in recent years. The manufacturing sector needs to be more export focused. 

The World Cup which is being held in Brazil in 2014 has meant that billions have been spent on world class stadiums at the expense of basic infrastructure causing much social unrest. On the plus side this important world event will bring foreign spending and lots of free advertising which should have a positive impact on the economy in 2014.

Researchandexperts.com is a  leading source of market research on Brazil.

Useful Links

OECD on Brazil

World Bank overview on Brazil

Brazil

South America

Region

South America

South America

South America includes 12 nations. These are Brazil, Argentina, Colombia, Venezuela, Peru, Chile, Ecuador, Uruguay, Bolivia, Paraguay, Guyana and Suriname. The top three economies being Brazil, Argentina and Colombia. South America has become a major region for commodities in recent times leading to sustained growth. Brazil, for example, is a major producer of coffee, soybeans, corn, sugar, and orange juice. However, growth is slowing in this region and prices are no longer rising. Many countries are experiencing economic and political unrest as demonstrated by the recent riots in Brazil in 2013. Chile is looking stronger having invested more of its surplus in infrastructure than Argentina and Venezuela who enjoyed increased consumption.
 
Research and Experts, the market intelligence platform, provides companies with access to the latest leading industry reports covering the South American region. Our company reports contain the following information; company overviews, key facts, key employees, products and services, as well as financial ratios. Our industry reports are vital sources of detailed historic and forecast values for markets in South America, segmented at category level. Research and Experts reports also provide regional analysis and analysis of the leading companies in key South American markets.  Researchandexperts.com is a  leading source of market research on South America.

South America

Country

Countries

 

Industry Sector Information

Taxonomy

Branch ID: 410

Taxonomy Location

The taxonomy on the left shows the ancestors of the Bakery and Cereals node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.

Food

The global food and beverages market is worth almost US$7trillion with retail food products accounting for almost US$4trillion. The food industry includes products such as dairy foods, meat and poultry, cereals, fruit and vegetables, seafood etc. Key trends in the industry include health, sustainability and convenience as the world's population increases, incomes rise and increased urbanisation. The UN has identified that the world will need 70% more food to sustain a global population of 9.6 billion by 2050.

One of the fast growing segments of the market is the demand for functional foods, foods which offer greater health benefits. 

The main producers of food are in Europe and the US. Both production and consumption of food is increasing in developing countries with these countries accounting for an increasing production of food commodities.

Challenges facing the sector include water shortages, food security as the global population grows, the environmental impact of increased food production, increased competition amongst suppliers of prepared food manufacturers and legislative issues  as laid down by CAP (Common Agriculture Policy) in Europe and WTO (World Trade Organisation). 

One of our publishers, Plimsoll, have analysed the Food Manufacture market and have delivered a comprehensive individual analysis on the top 500 companies, including AGRO TECH FOODS LIMITED, AMERICAN LORAIN CORP and ARGUS SA. 

Research and Experts provide the latest trends and statistics on the global food industry.

Useful Links

US Food and Drink Administration

UK Food and Drink Federation

EU CAP Reform

World Trade Organisation, International Trade Statistics

UN on Global Food Security

 

 

Food

Food, Drink and Tobacco

The Food, Drink and Tobacco industry is kept current and ready to adapt to market trends with our range of industry intelligence reports.

Changes in food and drink consumption have been mostly driven by increased urbanisation and growing middle classes globally. The demand for higher quality food stuffs is rising with increased demand for high protein foods such as meat and dairy.

The soft drinks sector has also benefitted from the globalisation of higher value foods. This has been a rapidly growing sector with increased sales in Asia and Eastern Europe. For further information see our Plimsoll reports on this subject.

The Tobacco industry has been suffering since the 1990's as a result of government intervention in many countries to control the levels of addiction amongst citizens. However, the tobacco industry has remained one of the most profitable industries in the world with companies adept at moving into new markets and adapting to new technology. The electronic cigarette is most disputive product in this sector.  Plimsoll have published an extensive report on TOBACCO MANUFACTURERS (Global) market and delivers a comprehensive individual analysis on the top 250 companies, including ALTADIS CANARIAS SA., BRITISH AMERICAN TOBACCO ESPANA SA and BRITISH AMERICAN TOBACCO NEDERLAND B.V.. 

Reseach and Experts aim to provide you with the most comprehensive collection of market research reports on the food, drink and tobacco industries globally.

Food, Drink and Tobacco

Industry

Industries

 

 

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