Millennials & Restaurants and Food Retail - Specific requirements when it comes to food

 


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Abstract

 
The millennial generation is proving to be a tricky group to cater to for many businesses. At face value, in the restaurant and food retail industry, millennials are good consumers of food products eating out regularly ordering takeaways and cooking at home just as much if not more than the generations before them. However they tend to have completely different priorities and some established brands and food stuffs are suffering as a result of a stuffy outdated image or ineffective branding, when faced with competition from new brands more able to connect with the millennial generation. Finding ways to appeal to the specifics of the generation is not a tall order, but it may alienate brands from their traditional customers in process, so for many restaurant and food brands the transition is not a painless one. 

Description

The millennial generation is proving to be a tricky group to cater to for many businesses. At face value, in the restaurant and food retail industry, millennials are good consumers of food products eating out regularly ordering takeaways and cooking at home just as much if not more than the generations before them. However they tend to have completely different priorities and some established brands and food stuffs are suffering as a result of a stuffy outdated image or ineffective branding, when faced with competition from new brands more able to connect with the millennial generation. Finding ways to appeal to the specifics of the generation is not a tall order, but it may alienate brands from their traditional customers in process, so for many restaurant and food brands the transition is not a painless one.

Key Questions Answered

- What products do millennials favor?
- Why do millennials favor and purchase the types of products that they do?
- How are they different from previous generations?
- How is this affecting the food, marketing, technology and retail industries worldwide?
 

Report Source Information

Supplied by: Research and Experts 
Date Published: 2017-10-31 

Report: Millennials & Restaurants and Food Retail - Specific requirements when it comes to food

 

Contents

Table of Contents
Executive summary 2
Restaurants & Food Retail: Millennials have specific requirements when it comes to food 2
Restaurants & Food Retail: Millennials have specific requirements when it comes to food 6
Healthy and ethical foods are more important for this generation 6
Fast casual shows just how important convenience is for millennial customers 7
Introducing new fashionable ingredients to remain on trend 8
New ordering tech and home delivery very useful for businesses 8
Uber Eats, Deliveroo and Just Eat have brought restaurant food to the home 9
Money is a big issue for millennials as they are underemployed and have less disposable income 10
Conclusions 12
Appendix 13
Further Reading 13
Ask the analyst 14
About MarketLine 14
Disclaimer 14
 

Scope


- Learn about the key drivers behind millennial consumer behaviour and how companies are learning to tailor their products to suit.
- Examine which types of industries and businesses are doing particularly well with millennials and which are not.
- See how millennial consumer behaviour is changing our highstreets and online spaces.

 

Classification

Language Code: EN 
Region: Global 
Report Type: Market Report 
Industry: Food, Drink and Tobacco 
Sector: Food 
Pages: 14 

Reasons to buy this report


- The phenomenon is not isolated to Europe and North America, with social media platforms in China becoming a permanent fixture in the landscape. In China, e-commerce is integrated with social media, such as WeChat. WeChat has over 800 million active users, and companies can sell to consumers directly using its built-in payment system.
- Millennials are not only willing to spend more on healthy products, but they also are seeing physiology change in their age group as a result. Despite being just as willing to use fast food restaurants as previous generations there is less obesity in general in their generation. Interestingly this does not necessarily mean that they are healthier than other generations.
- Convenience is also a factor, both when it comes to delivery and speed of service. Multiple commentators have suggested that millennials are less keen on chain restaurants and cite the decline of Appleby's and TGI Fridays as an example, but that simply is not an accurate picture of what is happening. Millennials support chain restaurants heavily but specifically when they are in the fast-casual segment and meet a number of other specific criteria.
 

Millennials & Restaurants and Food Retail - Specific requirements when it comes to food

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Regional Information

Taxonomy

Branch ID: 1591

Taxonomy Location

The taxonomy on the left shows the ancestors of the Global node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

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Global

The global economy is the economy of all the world's countries. The total world population now stands at over 7 billion and the global unemployment rate is 9% with approximately half the world's population paid less than $2 a day. 

The global economy is picking up again after five years of uncertaintity and slow economic growth. The IMF is predicting global growth of 3.7% in 2014 rising to 3.9% in 2015. However, much uncertainity remains. Low inflation in developed economies means that these economies take longer to deal with debt burdens and are at increases risk of deflation. 

The second half of 2013 saw growth in the US and European economies (particularly UK, Germany and France).  

Growth in the US has been helped by cheaper energy from fracking , renewables and more oil and gas exploration. This cheaper energy is bring manufacturing jobs back to the US and helping to boost domestic demand. Recent winter weather conditions have hampered growth in the construction sector and have slowed demand in the construction equipment sector which saw exports drop by 25% in 2013. Growth should pick up in this sector with continued federal investment in infrastructure, new residential house builds and refurbishment and the energy boom.

In Europe growth is expected to be uneven with growth being slow in stressed economies such as Portugal and Greece but confidence picking up in UK, Ireland and even Spain showing some improvement.

Developing economies such as China and India will continue to have strong growth in 2014 and 2015. China has benefitted from increased investment with the Chinese govenment now focused on quality growth of 7.5% in 2014. India which is less reliant on exports expects growth of 5.4% in 2014 and 6.4% in 2015.

Much uncertainity still remains in the global economy with greater optimism needed to stabilise growth.

Links

World Bank

IMF (International Monetary Fund)

 

 

Zones

Regional zones

 

Country

Countries

 

Industry Sector Information

Taxonomy

Branch ID: 409

Taxonomy Location

The taxonomy on the left shows the ancestors of the Food node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

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Food

The global food and beverages market is worth almost US$7trillion with retail food products accounting for almost US$4trillion. The food industry includes products such as dairy foods, meat and poultry, cereals, fruit and vegetables, seafood etc. Key trends in the industry include health, sustainability and convenience as the world's population increases, incomes rise and increased urbanisation. The UN has identified that the world will need 70% more food to sustain a global population of 9.6 billion by 2050.

One of the fast growing segments of the market is the demand for functional foods, foods which offer greater health benefits. 

The main producers of food are in Europe and the US. Both production and consumption of food is increasing in developing countries with these countries accounting for an increasing production of food commodities.

Challenges facing the sector include water shortages, food security as the global population grows, the environmental impact of increased food production, increased competition amongst suppliers of prepared food manufacturers and legislative issues  as laid down by CAP (Common Agriculture Policy) in Europe and WTO (World Trade Organisation). 

One of our publishers, Plimsoll, have analysed the Food Manufacture market and have delivered a comprehensive individual analysis on the top 500 companies, including AGRO TECH FOODS LIMITED, AMERICAN LORAIN CORP and ARGUS SA. 

Research and Experts provide the latest trends and statistics on the global food industry.

Useful Links

US Food and Drink Administration

UK Food and Drink Federation

EU CAP Reform

World Trade Organisation, International Trade Statistics

UN on Global Food Security

 

 

Food

Food, Drink and Tobacco

The Food, Drink and Tobacco industry is kept current and ready to adapt to market trends with our range of industry intelligence reports.

Changes in food and drink consumption have been mostly driven by increased urbanisation and growing middle classes globally. The demand for higher quality food stuffs is rising with increased demand for high protein foods such as meat and dairy.

The soft drinks sector has also benefitted from the globalisation of higher value foods. This has been a rapidly growing sector with increased sales in Asia and Eastern Europe. For further information see our Plimsoll reports on this subject.

The Tobacco industry has been suffering since the 1990's as a result of government intervention in many countries to control the levels of addiction amongst citizens. However, the tobacco industry has remained one of the most profitable industries in the world with companies adept at moving into new markets and adapting to new technology. The electronic cigarette is most disputive product in this sector.  Plimsoll have published an extensive report on TOBACCO MANUFACTURERS (Global) market and delivers a comprehensive individual analysis on the top 250 companies, including ALTADIS CANARIAS SA., BRITISH AMERICAN TOBACCO ESPANA SA and BRITISH AMERICAN TOBACCO NEDERLAND B.V.. 

Reseach and Experts aim to provide you with the most comprehensive collection of market research reports on the food, drink and tobacco industries globally.

Food, Drink and Tobacco

Industry

Industries

 

 

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