Consumer and Market Insights: Ice Cream in South Africa

 

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Abstract

 
- The 'Take-Home and Bulk Ice Cream' category accounts for the highest Off-trade and On-trade volume consumption in South Africa.
- The 'Impulse Ice Cream - Single Serve' category is expected to gain maximum share growth during 2015-2020.
- South African consumers are opting for value for money products in the Ice Cream market
- Country Fresh and Magnum are the leading brands in the 'Take-Home and Bulk Ice Cream' category in South Africa
- Flexible Packaging is the most commonly used packaging material in the South African Ice Cream marke
 

Description

The South African Ice Cream market is forecast to register high growth in volume terms during 2015-2020. The market is led by the 'Take-Home and Bulk Ice Cream' category in both value and volume terms, while the 'Impulse Ice Cream - Single Serve' category is forecast to register the fastest value growth during 2015-2020. Hypermarkets & Supermarkets accounts for more than two-fifth of the distribution share in the South African Ice Cream market. Unilever Plc and Nestle S.A. are the leading players in the market. 

Report Source Information

Supplied by: Research and Experts 
Date Published: 2016-12-31 

Report: Consumer and Market Insights: Ice Cream in South Africa

 

Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis -Key Takeaways

Market Overview
- Value and volume analysis for the South African Ice Cream market
- Impact of exchange rate fluctuations on the South African Ice Cream market
- Degree of trade up/down in the South African Ice Creammarket (On-trade and Off-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the South African Food market
- Leading distribution channels (value terms) in the South African Ice Cream market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value) by category

Packaging
- Ice Cream market by type of packaging material/container (in volume terms)
- Ice Cream market by type of packaging closure/outer (in volume terms)
- Ice Cream market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer
 

List of Tables

Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to ZAR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (ZAR and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by category, 2015
 

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down (Off-trade), 2015
Figure 5: Consumers purchase behavior -Trading up/down (On-trade), 2015
Figure 6: Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10: Change in market share by category, 2015-2020
Figure 11: Leading distribution channels, overall Food, 2011-2014
Figure 12: Leading distribution channels, overall Ice Cream market, 2015
Figure 13: Leading distribution channels by category, 2015
Figure 14: Brand share analysis by category (by value), 2015
Figure 15: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 16:Growth in key packaging material, container, closure and outer type, 2015-2020
 

Scope

Consumer and Market Insights report on the Ice Cream market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Wrapper

 

Classification

Language Code: EN 
Region: South Africa 
Report Type: Market Report 
Industry: Food, Drink and Tobacco 
Sector: Food 
Pages: 50 

Companies Featured

Artisanal Producers Gatti Ice Cream Groupe Lactalis Nestle S.A. Parmalat S.P.A Unilever Plc Gatti Ice Cream

 

Reasons to buy this report

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
 

Consumer and Market Insights: Ice Cream in South Africa

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Regional Information

Taxonomy

Branch ID: 1568

Taxonomy Location

The taxonomy on the left shows the ancestors of the South Africa node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.

South Africa

South Africa, officially the Republic of South Africa, is a country located at the southern tip of Africa.

The population of 51 million people makes South Africa the 24th most populous country in the world.

There are 11 official languages in South Africa. Two of thes languages are of European origin. These are Afrikaans (derived from Dutch) and English. Afrikaans is the first language for most White and Coloured South Africans. While English is the 4th most prevalent language in the country, it is commonly used in public and commercial communication.

South Africa

Southern Africa

Region

Southern Africa

Africa

Africa is the second largest continent on earth with a population of 1.07 billion. The population is pedicted to rise to 2 billion by 2050  with Africa having 25% of the global workforce. Africa has a $2 trillion economy with 54 countries, a third of which have annual GDP growth of 6% or more. Six of the top ten fastest growing economies in the world are in Africa.

Africa is rich in natrual resources with petroleum and natural gas accounting for the main exports.  Africa is rich in minerals such as bauxite, cobalt, industrial diamond, phosphate rock, platinum, vermiculite, zirconium and gold. Africa also has 60% of the world's uncultivated arable land. Africa, however, faces many challenges such as poverty, climate change and disease but it's economy is experiencing growth in construction, telecommunications, banking and retail. 

The leading economies of Africa are South Africa with a GDP $272 billion; Nigeria with a GDP of $141 billion; Algeria with a GDP of $137 billion; Egypt with a GDP of $111 billion; Angola with a GDP of $66 billion; Morocco is now the sixth largest African economy with a GDP of $61 billion; Libya is the seventh largest African economy with a GDP of $56 billion; Sudan is the eighth largest African economy with a GDP of $45 billion; Tunisia is ninth with a GDP of $33 billion; Zimbabwe is tenth with a GDP of $26 billion.  

One of the fastest growing sectors across Africa has been the area of mobile technology and communications technology with 700 million people owning a mobile phone and 70 million having internet access. 

Africa needs huge investment in infrastructure in order to move forward and this will require greater public-private partnerships. Political stability is necessary to support and drive investment across the continent along with improvements in education, micro-economic stability, conflict resolution and continued GDP growth.

If growth continues at this pace Africa will be a dominant economic force by 2050.

Research and Experts provide many country specific reports on the African region which will help you with your market research.  Our reports provide data on market drivers and indicators, along with leading companies, latest projects and industry news on African industries.  

Researchandexperts.com is a  leading source of market research on Africa. 

Africa

Country

Countries

 

Industry Sector Information

Taxonomy

Branch ID: 409

Taxonomy Location

The taxonomy on the left shows the ancestors of the Food node. This provides an insight into parent categories that may provide reports or articles that may compliment this report. The number in brackets after the node name indicates the number of reports that Research and Experts currently have in the parent category.

Clicking on a parent category will present the list of reports in the parent node in a separate window.

Food

The global food and beverages market is worth almost US$7trillion with retail food products accounting for almost US$4trillion. The food industry includes products such as dairy foods, meat and poultry, cereals, fruit and vegetables, seafood etc. Key trends in the industry include health, sustainability and convenience as the world's population increases, incomes rise and increased urbanisation. The UN has identified that the world will need 70% more food to sustain a global population of 9.6 billion by 2050.

One of the fast growing segments of the market is the demand for functional foods, foods which offer greater health benefits. 

The main producers of food are in Europe and the US. Both production and consumption of food is increasing in developing countries with these countries accounting for an increasing production of food commodities.

Challenges facing the sector include water shortages, food security as the global population grows, the environmental impact of increased food production, increased competition amongst suppliers of prepared food manufacturers and legislative issues  as laid down by CAP (Common Agriculture Policy) in Europe and WTO (World Trade Organisation). 

One of our publishers, Plimsoll, have analysed the Food Manufacture market and have delivered a comprehensive individual analysis on the top 500 companies, including AGRO TECH FOODS LIMITED, AMERICAN LORAIN CORP and ARGUS SA. 

Research and Experts provide the latest trends and statistics on the global food industry.

Useful Links

US Food and Drink Administration

UK Food and Drink Federation

EU CAP Reform

World Trade Organisation, International Trade Statistics

UN on Global Food Security

 

 

Food

Food, Drink and Tobacco

The Food, Drink and Tobacco industry is kept current and ready to adapt to market trends with our range of industry intelligence reports.

Changes in food and drink consumption have been mostly driven by increased urbanisation and growing middle classes globally. The demand for higher quality food stuffs is rising with increased demand for high protein foods such as meat and dairy.

The soft drinks sector has also benefitted from the globalisation of higher value foods. This has been a rapidly growing sector with increased sales in Asia and Eastern Europe. For further information see our Plimsoll reports on this subject.

The Tobacco industry has been suffering since the 1990's as a result of government intervention in many countries to control the levels of addiction amongst citizens. However, the tobacco industry has remained one of the most profitable industries in the world with companies adept at moving into new markets and adapting to new technology. The electronic cigarette is most disputive product in this sector.  Plimsoll have published an extensive report on TOBACCO MANUFACTURERS (Global) market and delivers a comprehensive individual analysis on the top 250 companies, including ALTADIS CANARIAS SA., BRITISH AMERICAN TOBACCO ESPANA SA and BRITISH AMERICAN TOBACCO NEDERLAND B.V.. 

Reseach and Experts aim to provide you with the most comprehensive collection of market research reports on the food, drink and tobacco industries globally.

Food, Drink and Tobacco

Industry

Industries

 

 

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